Travis Potter , Founder of Tractor Soda Company, has spent his entire life working in agriculture as a farmer and pioneer in the organic food industry. Travis has been in organic farming before it was even called organic farming. He pioneered the first organic beef ranch and artisan meat company. He has done everything from working in the organic yogurt industry to non-dairy desserts and organic ice cream. Travis currently lives in Northwest Idaho with his wife and 11 kids. Travis is leading the way for agriculture in the current farm to fork movement in many companies like Land Back, Agopolis, 52 Fresh, and Frontier Protein. We also talk about a wide variety of interests in his life such as his family, frozen yogurts, lamb as well as quail markets, and where this organic market is heading. Listen to the podcast below to learn more about this innovative farmer passionate about making the world a better place.